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Social Media Marketing
Inglese
93 b
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Traditional marketing methods in magazines, radio and television are becoming increasingly ineffective. Whether in the form of commercial breaks or advertisements, more and more consumers are trying to avoid such advertising messages. These days, hardly any consumer is still able to process the daily deluge of advertising messages. Television is increasingly being supplanted by the internet, and both advertisers and the advertising industry need to be persuaded to rethink their approach. The search for ways to counteract this trend has led to new marketing strategies, such as guerrilla or viral marketing, with the latter arguably being the most significant at present. To make use of these new forms of marketing, in today's Web 2.0 era, the one-way 'sender-receiver model' of the 20th-century mass media has been replaced by social media.
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