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Social Media Strategic Influence in Choice of Tourism Destination
Case Study at Jatiluwih Tourism Village in Tabanan Regency Bali Province
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The selection of tourism destination as getaways is influenced by factors that are complex as a result of different characteristics of tourism destinations. The difference in characteristics of tourism destinations affect travelers utilizing social media (internet, website, facebook, and twitter) to find information as considerations in selection of tourism destinations. To realize these goals, a tourism destinations need to plan, implement and control the utilization of the network information technology integrated with participation of the public, the perpetrators of tourism, and the Government in order to improve quality of service, management and promotion of tourism destination to improve the number and quality of tourist visits. The use of social media in selection of tourism destination related to the culture of local communities in receiving technology and behaviour of tourists. Thus, the technology does not only affect technoware (hardware), infoware (documents/information contained therein), and orgaware (Institute for applied technology places), but also against influential humanware (human involved) i.e. tourists and local people in tourism destination.
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