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Soft

Name: Soft
Brand: Bloomsbury Publishing
SKU: 01214559
Price: 10.29 EUR
Availability: PreOrder
Author: Rupert Thomson
ISBN: 9781408833209

Rupert Thomson

Lingua

Inglese

Libro In brossura

Codice Libristo: 01214559

Casa editrice Bloomsbury Publishing, agosto 2012

The objective of advertising is to change the behaviour of the consumer so they purchase more of the... Descrizione completa

Codice Libristo: 01214559

25 b

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The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...