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Libri in inglese > Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Vendite e marketing > Pubblicità > Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Name: Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Brand: McGraw-Hill Education - Europe
SKU: 04009456
Price: 29.69 EUR
Availability: InStock
Author: Linda Richardson
ISBN: 9780070525580

Linda Richardson

Lingua

Inglese

Libro In brossura

Codice Libristo: 04009456

Casa editrice McGraw-Hill Education - Europe, novembre 1997

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeop... Descrizione completa

Codice Libristo: 04009456

73 b

29.69 €

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In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.