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Strategic Innovative Marketing and Tourism

Name: Strategic Innovative Marketing and Tourism
Brand: Springer, Berlin
SKU: 49976484
Price: 50.99 EUR
Availability: InStock
Author: Androniki Kavoura
ISBN: 9783032129673

Navigating Global Trends and Managing Challenges -12th ICSIMAT, Olympus Riviera, Greece, 2025

Androniki Kavoura

Ulrike Gretzel

Vasiliki Vrana

Lingua

Inglese

Libro Rigido

Codice Libristo: 49976484

Casa editrice Springer, Berlin, febbraio 2026

This open access book presents the latest findings of researchers from around the globe who presente... Descrizione completa

Codice Libristo: 49976484

125 b

50.99 €

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This open access book presents the latest findings of researchers from around the globe who presented their work at the 12th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2025. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.