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Strategy in Crisis

Name: Strategy in Crisis
Brand: PALGRAVE MACMILLAN
SKU: 01327077
Price: 57.79 EUR
Availability: InStock
Author: Michael De Kare-Silver
ISBN: 9780333680902

Michael De Kare-Silver

Lingua

Inglese

Libro Rigido

Codice Libristo: 01327077

Casa editrice PALGRAVE MACMILLAN, ottobre 1997

Management has lost the art of strategic thinking. Most strategy models were established 10/20 years... Descrizione completa

Codice Libristo: 01327077

141 b

57.79 €

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Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. But the industrial world is evolving at break-neck pace and a new approach is urgently required to help Business develop the long term competitive strategies. This book provides that framework in the form of The Market Commitment Model. This places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place: knowing your customers so well you can anticipate their future needs. This new strategy model will help companies lift themselves to a new level of advantage, growth and profitability in the late 1990s and beyond.