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Sustainable Marketing: How to Transform Your Marketing Practice and Processes

Name: Sustainable Marketing: How to Transform Your Marketing Practice and Processes
Brand: KOGAN PAGE
SKU: 42894301
Price: 31.29 EUR
Availability: InStock
Author: Alexis Eyre
ISBN: 9781398613133

Alexis Eyre

Lingua

Inglese

Libro In brossura

Codice Libristo: 42894301

Casa editrice KOGAN PAGE, dicembre 2023

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessit... Descrizione completa

Codice Libristo: 42894301

77 b

31.29 €

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Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?

Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.

This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.