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Systematic Chasing for Economic Success

Name: Systematic Chasing for Economic Success
Brand: Anchor Academic Publishing
SKU: 06982427
Price: 51.29 EUR
Availability: InStock
Author: Thomas Kamps
ISBN: 9783954890453

An Innovation Management Approach for German Sme's in Drive Technology Business

Thomas Kamps

Lingua

Inglese

Libro In brossura

Codice Libristo: 06982427

Casa editrice Anchor Academic Publishing, maggio 2013

The industry of the German drive technology is dominated by SME's, and must supply its products to c... Descrizione completa

Codice Libristo: 06982427

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51.29 €

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The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, what is the best strategy to take an advantage in the competition , and secondly, how does the strategies can be used in the most efficient way. §The structure, the essential needs and the boundary conditions will be derived from the analysis of the industrial segment. In addition, a suitable strategy that should take an advantage in the worldwide competition will be analysed and discussed. In the end, the author develops an innovative management process and a toolbox for SME s to make this strategy applicable to a company.