Contatto
Come acquistare
Consegna
Guida all'acquisto
Tacit Knowledge Augmented CRM Systems
Inglese
66 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
51.19
€
/
In brossura
8.89
€
/
In brossura
49.79
€
Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
22.39
€
/
In brossura
7.89
€
/
Calendario
19.59
€
/
In brossura
7.99
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?