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Telephone Survey Methods

Name: Telephone Survey Methods
Brand: SAGE Publications Inc
SKU: 04714185
Price: 56.29 EUR
Availability: InStock
Author: Paul J. Lavrakas
ISBN: 9780803953079

Sampling, Selection, and Supervision

Paul J. Lavrakas

Lingua

Inglese

Libro In brossura

Codice Libristo: 04714185

Casa editrice SAGE Publications Inc, agosto 1993

What quality control methods can be used most effectively to structure and monitor interviews and co... Descrizione completa

Codice Libristo: 04714185

138 b

56.29 €

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What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.