The Advice Dilemma

Post more. Post less. Niche down. Broaden out. Raise your prices. Stay affordable. Be on TikTok. Get off social media. Hustle harder. Slow down.

There is no shortage of advice for makers. The problem is that none of it tells you which of it belongs to your business.
That is the advice dilemma. And it is why so many capable, hard-working makers stay stuck, even after years of following the advice.

The Advice Dilemma is for the maker who has followed the advice and is still wondering what is wrong. It offers something maker advice rarely does - a way of looking at the whole business at once, finding the blindspot you have been too close to see, and working out which advice was ever meant for you in the first place.

The case studies are where the magic happens. As you read, you will start to recognise yourself - the patterns, the struggles, the stories you have been telling yourself. That recognition is what helps you see the blindspots. And once you can see those clearly, the advice that fits your business becomes obvious. The advice that doesn't becomes easier to leave behind.

Barbara Lello trained in organisational development twenty years ago. She has worked at a strategic level inside a large complex organisation - looking at what was working, what wasn't, and what the business needed next - and later built her own maker business, with over six thousand sales on Etsy.

She realised the same way of diagnosing big businesses worked just as well for small ones.

She now helps makers and small business owners see what their businesses have been hiding in plain sight - so they know exactly where to put their energy next.

barbaralello.com