The Equity Method™

Stop losing deals you should have closed.

Every buying decision rests on four variables: Trust, Emotion, Logic and Urgency. They multiply, they don't add up. When one of them is at zero, the whole sale is at zero, however strong the other three are.

The Equity Method™ is a self-study sales system that shows you how to find the variable that is missing and what to do about it in the next conversation. It was built on the floor of Dubai off-plan real estate by a sales director who has personally sold over AED 1 billion, and it works in any sale where someone has to make a considered decision.

Inside:
• The four variables and why they multiply
• The four buyer profiles, and how to read them in the first two minutes
• The decision anchor: the one reason behind the words
• The ten steps, from first contact to the ask, organised by variable
• Numbers, follow-up, brokers and objections
• A self-assessment in every chapter, 13 case files and a 30-day proving ground

Written so you can learn it, practise it and score yourself on your own. No coach, no seminar, no clients required to start.

Includes a code for The Equity Game™ Pro, the practice game built on the book. See the last page to claim it.