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Long Tail of Tourism

Name: Long Tail of Tourism
Brand: Springer Fachmedien Wiesbaden
SKU: 01783889
Price: 49.89 EUR
Availability: InStock
Author: Alexis Papathanassis
ISBN: 9783834930620

Holiday Niches and Their Impact on Mainstream Tourism

Alexis Papathanassis

Lingua

Inglese

Libro In brossura

Codice Libristo: 01783889

Casa editrice Springer Fachmedien Wiesbaden, aprile 2011

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recrea... Descrizione completa

Codice Libristo: 01783889

122 b

49.89 €

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Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a "luxury for the few" to a "commodity for the many". The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ?long tail? of holiday offerings implies dramatic shifts in the sector?s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.