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24 b
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Your whole career, you've been handed the same story: try harder, focus better, be more consistent. And the story never quite fit - because the problem was never effort. It's wiring: the way your brain actually starts, sustains, and recovers. Wiring doesn't respond to willpower. It responds to understanding.
Inside are 14 chapters on the patterns nobody explained to you - why you can know exactly what to do and still not begin, why structure is a requirement and not a preference, where your capacity line actually sits, why small feedback lands so hard - and what works when you stop fighting your wiring and start building around it.
Don Eash, MCC, ACTC, spent 30 years leading teams at Disney, Universal, and Gateway Ticketing Systems before coaching full time. Across more than 1,000 leaders, the ones who made the biggest leaps weren't the ones who tried hardest - they were the ones who finally got the right explanation. This book is for the part of you that always knew the standard advice was written for someone else.
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