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This isn't your typical sales book. It's a career-building guide for salespeople who are ready to level up-without the fluff.
Whether you're a mortgage sales executive, sales manager, or an individual rep looking to improve your numbers and relationships, The Real Sales Playbook gives you the strategies, tools, and mindset to succeed in today's fast-moving, people-driven sales environment.
Written by seasoned sales expert Bruce Quinn, this book pulls from over 40 years of in-the-trenches experience-mentoring teams, training leaders, and closing business with consistency and integrity.
Build a strong, repeatable daily routine
Set short, mid, and long-term goals that actually get results
Overcome objections and close deals with confidence
Strengthen client relationships that lead to referrals
Read body language, build emotional intelligence, and earn trust
Turn "No" into opportunity-and "Maybe" into momentum
Build a personal brand that brokers and clients come back to
You won't find gimmicks in this book.
You'll find structure, strategy, and stories that make it easy to apply what works-whether you're new to the field or leading a top-producing team.
If you walk away with even one new idea, tactic, or mindset shift that improves your selling game, this book has done its job.
Sales is the job. Trust is the career.
This is the playbook that brings them both together.
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