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Trend Forecaster's Handbook

Name: Trend Forecaster's Handbook
Brand: Laurence King Publishing
SKU: 22144635
Price: 38.89 EUR
Availability: InStock
Author: Martin Raymond
ISBN: 9781786273840

Martin Raymond

Lingua

Inglese

Libro In brossura

Codice Libristo: 22144635

Casa editrice Laurence King Publishing, luglio 2019

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students,... Descrizione completa

Codice Libristo: 22144635

95 b

38.89 €

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Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical `how to' guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow's consumers.