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User Engagement Research and Practice

Name: User Engagement Research and Practice
Brand: Springer, Berlin
SKU: 46874809
Price: 42.19 EUR
Availability: InStock
Author: Heather O'Brien
ISBN: 9783031809156

Heather O'Brien

Lingua

Inglese

Libro Rigido

Codice Libristo: 46874809

Casa editrice Springer, Berlin, aprile 2025

This book presents a holistic overview of user engagement, which has become an increasingly importan... Descrizione completa

Codice Libristo: 46874809

103 b

42.19 €

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This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science. The author begins with a definition of user engagement and an explanation of the theoretical background of the topic. The book then covers methodological approaches and examines some of the broader factors that influence user engagement. The author explains methods for measuring user engagement and evaluates the efficacy of each one. The book includes examples from recent research studies throughout, describing user engagement in different settings with a variety of digital information systems.