Contatto
Come acquistare
Consegna
Guida all'acquisto
Using Biometrics in Customer Relationship Management
Applications and Implications for Customers and Companies
Inglese
147 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
44.99
€
/
Rigido
4.39
€
/
In brossura
9.09
€
Increasingly, companies are turning to biometrics to§help them meet the challenge of retaining profitable,§long-term customers. By using physiological or§behavioural characteristics such as face geometry,§voice, fingerprints and irises, customers can verify§their identities for purposes ranging from payments§to bonus point systems.§This book examines the role that biometrics currently§plays in Customer Relationship Management as well as§possible future uses and ramifications (for example,§data privacy issues), from both the customer s and§the company s perspective. In addition to a review of§biometric methods, standards and tools, it includes a§checklist for consumers considering enrolling their§biometric information in a CRM program and also§recommendations for companies who may wish to§implement biometrics.§Iris recognition programs at selected airport§automated border controls, a Point of Sale§fingerprint payment system and a season ticket face§recognition application are examined in detail.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
Rigido
48.29
€
/
Rigido
19.79
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?