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Spedizione gratuita per ordini superiori a 69,99 euro.

UX Redefined

Name: UX Redefined
Brand: Springer International Publishing AG
SKU: 18051406
Price: 52.69 EUR
Availability: InStock
Author: Johannes Robier
ISBN: 9783319370569

Winning and Keeping Customers with Enhanced Usability and User Experience

Johannes Robier

Lingua

Inglese

Libro In brossura

Codice Libristo: 18051406

Casa editrice Springer International Publishing AG, agosto 2016

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging... Descrizione completa

Codice Libristo: 18051406

129 b

52.69 €

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30 giorni per il reso

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Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.