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Visual Persuasion

Name: Visual Persuasion
Brand: SAGE Publications Inc
SKU: 04714947
Price: 117.19 EUR
Availability: InStock
Author: Paul Messaris
ISBN: 9780803972469

The Role of Images in Advertising

Paul Messaris

Lingua

Inglese

Libro In brossura

Codice Libristo: 04714947

Casa editrice SAGE Publications Inc, gennaio 1997

The pictures in television commercials, magazine advertisements and other forms of advertising often... Descrizione completa

Codice Libristo: 04714947

287 b

117.19 €

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The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. Taking this as a starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.