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Web3 Marketing: A Handbook for the Next Internet Revolution

Name: Web3 Marketing: A Handbook for the Next Internet Revolution
Brand: John Wiley & Sons Inc
SKU: 41459907
Price: 21.79 EUR
Availability: InStock
Author: Cassatt
ISBN: 9781394171958

Cassatt

Amanda

Lingua

Inglese

Libro Rigido

Codice Libristo: 41459907

Casa editrice John Wiley & Sons Inc, maggio 2023

THE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Ma... Descrizione completa

Codice Libristo: 41459907

53 b

21.79 €

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THE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users. As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin—Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers—already working or investing in Web3, exploring what it means for their business, or considering a jump into something new—and for anyone who wants to understand the next internet revolution.