Contatto
Come acquistare
Consegna
Guida all'acquisto
Inglese
258 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
23.00
€
/
binding.
30.59
€
/
In brossura
24.39
€
binding.
18.79
€
/
In brossura
50.09
€
/
In brossura
28.79
€
/
Rigido
144.69
€
Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
Rigido
30.19
€
/
Rigido
30.19
€
/
Rigido
32.09
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?