Contatto
Come acquistare
Consegna
Guida all'acquisto
Zaltman Metaphor Elicitation Technique
Inglese
169 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
39.19
€
/
In brossura
15.99
€
/
In brossura
73.39
€
Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman Metaphor Elicitation Technique by Gerald Zaltman. This pioneering work unveils the groundbreaking technique that revolutionized market research, enabling marketers to uncover subconscious thoughts and emotions driving consumer decisions. By exploring the intricate layers of metaphor, Zaltman demonstrates how to elicit insights that traditional methods often overlook, offering a pathway to truly connect with audiences.
Whether you're a marketing professional seeking innovative tools, an academic exploring consumer psychology, or a business leader aiming to align your strategies with customer needs, this book provides an indispensable framework for meaningful engagement. Rich with case studies and practical applications, it's a must-read for anyone aiming to elevate their marketing research capabilities. Discover the intersection of science and creativity in marketing and unlock the potential of deeper consumer connections.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
12.39
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?