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Buyology

Name: Buyology
Brand: Random House Publishing
SKU: 02397563
Price: 14.99 EUR
Availability: InStock
Author: Martin Lindstrom
ISBN: 9780385523899

Martin Lindstrom

Lingua

Inglese

Libro In brossura

Codice Libristo: 02397563

Casa editrice Random House Publishing, gennaio 2010

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbre... Descrizione completa

Codice Libristo: 02397563

37 b

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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.