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Contagious

Name: Contagious
Brand: Harper Collins Publishers
SKU: 11067745
Price: 23.49 EUR
Availability: InStock
Author: Jonah Berger
ISBN: 9781451686579

Why Things Catch on

Jonah Berger

Lingua

Inglese

Libro Rigido

Codice Libristo: 11067745

Casa editrice Harper Collins Publishers, marzo 2013

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod...

Codice Libristo: 11067745

57 b

23.49 €

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?