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Choice Factory

Name: Choice Factory
Brand: Harriman House Publishing
SKU: 18382446
Price: 16.49 EUR
Availability: InStock
Author: Richard Shotton
ISBN: 9780857196095

Richard Shotton

Lingua

Inglese

Libro In brossura

Codice Libristo: 18382446

Casa editrice Harriman House Publishing, febbraio 2018

Before you can influence decisions, you need to understand what drives them. In The Choice Factory,... Descrizione completa

Codice Libristo: 18382446

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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.