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Consumer Behaviour 2e

Name: Consumer Behaviour 2e
Brand: John Wiley & Sons Inc
SKU: 04085217
Price: 76.89 EUR
Availability: InStock
Author: Martin Evans
ISBN: 9780470994658

Martin Evans

Gordon Foxall

Ahmad Jamal

Lingua

Inglese

Libro In brossura

Codice Libristo: 04085217

Casa editrice John Wiley & Sons Inc, marzo 2009

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our... Descrizione completa

Codice Libristo: 04085217

188 b

76.89 €

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Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals.