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Creating and Delivering Your Value Proposition

Name: Creating and Delivering Your Value Proposition
Brand: Kogan Page Ltd
SKU: 04139063
Price: 54.89 EUR
Availability: InStock
Author: Cindy Barnes
ISBN: 9780749455125

Cindy Barnes

Lingua

Inglese

Libro In brossura

Codice Libristo: 04139063

Casa editrice Kogan Page Ltd, ottobre 2009

In recent years, developing a value proposition has become a prime consideration for businesses. A v... Descrizione completa

Codice Libristo: 04139063

134 b

54.89 €

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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. "Creating and Delivering Your Value Proposition" provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, "Creating and Delivering Your Value Proposition" is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.