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Marketing Management -- Global Edition

Name: Marketing Management -- Global Edition
Brand: PEARSON Education Limited
SKU: 49232492
Price: 72.19 EUR
Availability: InStock
Author: Philip Kotler
ISBN: 9781292462714

Philip Kotler

Kevin Keller

Alexander Chernev

Lingua

Inglese

Libro In brossura

Codice Libristo: 49232492

Casa editrice PEARSON Education Limited, ottobre 2025

For marketing management courses.The gold standard for today’s marketing management studentMarketing... Descrizione completa

Codice Libristo: 49232492

177 b

72.19 €

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For marketing management courses.The gold standard for today’s marketing management studentMarketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.

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Informazioni sul libro

Titolo completo Marketing Management -- Global Edition

Autore Philip Kotler, Kevin Keller, Alexander Chernev

Lingua

Inglese

Rilegatura Libro - In brossura

Data di pubblicazione 2025

Numero di pagine 552

EAN 9781292462714

Codice Libristo 49232492

Casa editrice PEARSON Education Limited

Peso 1180

Categorie

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Management e tecniche gestionali > Gestione di settori specifici > Gestione delle vendite e del marketing