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Motorsport Going Global
The Challenges Facing the World's Motorsport Industry
Inglese
122 b
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Adobe ePub DRM
9.09
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The book presents an exciting and comprehensive account of one of the crucial success storiesIMotorsport Valley/I is a story of world class technological excellence and entrepreneurial flair in one of the most competitive and dynamic business environments possible. It is underpinned by a series of rigorous research studies involving the key players in the industry. This book provides the definitive economic study of the global motorsport industry. Drawing on a decade of research, and interviews with top industry executives and international commentators, the global grid of motorsport is analyzed and the world's national motorsport industries benchmarked. Motorsport Going Global concludes on scenarios for the global industry as it enters a new era of market growth and global opportunity.
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