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Product Information Management

Name: Product Information Management
Brand: Springer International Publishing AG
SKU: 02432621
Price: 78.89 EUR
Availability: InStock
Author: Jorij Abraham
ISBN: 9783319048840

Jorij Abraham

Lingua

Inglese

Libro Rigido

Codice Libristo: 02432621

Casa editrice Springer International Publishing AG, maggio 2014

Product Information Management is latest topic that companies across the world are deliberating upon... Descrizione completa

Codice Libristo: 02432621

193 b

78.89 €

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Product Information Management is latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

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Informazioni sul libro

Titolo completo Product Information Management

Autore Jorij Abraham

Lingua

Inglese

Rilegatura Libro - Rigido

Data di pubblicazione 2014

Numero di pagine 179

EAN 9783319048840

ISBN 3319048848

Codice Libristo 02432621

Casa editrice Springer International Publishing AG

Peso 462

Dimensioni 170 x 244 x 16

Categorie

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Management e tecniche gestionali > Project Management

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Vendite e marketing > Ricerche di mercato

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > E-commerce: aspetti imprenditoriali e commerciali

Economia, Finanza, Imprenditoria e Management > Economia Aziendale, Imprenditoria e Management > Teoria dell’organizzazione e del comportamento